Three Gun is one of China's most iconic and longstanding innerwear brands, operating under Shanghai Dragon Corporation. Its history traces back to 1937, founded by entrepreneur Gan Tinghui. The name "Three Gun" originated from Gan Tinghui's experience of hitting the bullseye three times in a row while practicing shooting. It symbolizes his aspiration for the brand's products to be as precise and reliable as a sharpshooter, allowing them to stand out in the competitive market.
Over decades of development, Three Gun has become a household name and the "National Underwear" brand in China. Its core identity is built on:
1.Superior Quality and Comfort: The brand has long been trusted for its high-quality cotton fabrics, excellent craftsmanship, and exceptional comfort, enjoying immense loyalty, particularly among older generations.
2.Deep-Rooted National Status: It represents a shared memory for multiple generations and is a symbol of the quality and reliability associated with "Shanghai Manufacturing."
3.Innovation and Transformation: Facing a new market environment, Three Gun has actively pursued a brand rejuvenation strategy. It has introduced more fashionable designs, developed new materials (e.g., antibacterial, thermal-tech fabrics), and launched successful collaborations with major IPs (e.g., Disney, The Palace Museum) and trendy brands (e.g., Feiyue). These moves have successfully attracted younger consumers, revitalizing the old brand for the modern era.
In summary, Three Gun has successfully evolved from a historical domestic brand into a modern consumer goods company that retains its core commitment to quality while embracing fashion and vitality, maintaining a significant position in China's textile and apparel industry.